Jonathan Cates

You Tube SEO Marketing Tips



Posted: Thursday, December 17, 2009

by Jonathan Cates
Busy Media

In the marketing world, You Tube can be a powerful tool for your promotional campaign and it's important to know how to use it to your advantage without coming across pushy. I'm not the kind of person that boasts about SEO secrets because in web economics if you're not researching things for yourself and innovating new ideas, you're already lost amongst the masses. There is no single way I've ever found to get you to the front of the line without throwing your ethics out the window. So I think it's important to start with an ethical direction and build your credibility from the get-go.

What makes people have interest in your subject matter? "New sick remix by dj Spinnerton" and "Flexo products crush the competition" are really bad directions to start from because nobody really cares, and people will go out of their way to avoid ads and blowhards. Sure they might stumble across your video accidentally. But if you're not constantly displaying interesting information, your page will be forgotten as soon as it's discovered.

This means posting videos that are relevant to the community, not just relevant to you.

An unfortunate flip-side of this is putting "Brittany Spears, Oprah, Tiger Woods" as keywords for your skateboarding video, which takes relevant headlines and applies them to your irrelevant video. People do this all the time for extra clicks and sacrifice their channel's credibility the second someone sees how irrelevant the video really is. You may see a lot of hits to your video at first when trying this method, but in the long run people will then avoid you altogether because they know you're a non-reputable source. Leave celebrities out of it unless they directly relate to what you're promoting.

Like I said before, you have to start building credibility from the beginning. Even if it means you're not getting a million hits overnight, you still have at least earned the trust of the few people who stumbled on your video.

Find hot topics on the news, or frequently searched keywords on http://www.google.com/trends that relate to what you're promoting and do posts about those things. Whether it's you talking into the camera about the issue, or putting together an iMovie or Windows Movie Maker slide show of pictures relating to the subject. Just having your opinion out there, tied to those hot keywords, draws more people to you. If you keep your voice strong, your information interesting, and your content as original as possible (i.e. pictures, video, music) you start to build a following in very little time. All the while pointing people toward your campaign without having to cram it down their throat.

Here is a great example of the wrong thing to do:

http://www.youtube.com/watch?v=4VVkn9XrpYs

I hope this has been helpful!

special thanks to http://busy-media.com

This Article has been viewed 370 times. (Not updated in real-time.)
Top-level comments on this article: (1 total)
» left by John Jenkins 2 years 139 days ago.
26 fans.
thanks for the informative tips :)
It will help me someday.
» left by Jonathan Cates 2 years 139 days ago.
7 fans. Follow Jonathan Cates on twitter!
You're welcome John!
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